Space – the Final Frontier

“There’s room for more copy in there, let’s fill it up.”

I thought I’d put together an example of why less can be more  – and why every square pica of an advertisement doesn’t need to be filled up. Adverts are expensive, and there is so much to tell. “We have new products, there’s a special this month, we want to show the phone numbers of all 8 locations,” are the kinds of things we hear from clients.